3 Ways To Optimize Your LinkedIn Profile

Market research shows that 94% of recruiters use LinkedIn but only 36% of job seekers use it. This means that having an active profile can help you find new opportunities. However, there are certain things you can do to really make your profile look good to recruiters, which we will go over below.

1. Make Your Skills Stand Out

Job recruiters are busy people who look at plenty of different LinkedIn profiles a day. If they don't notice your skills as soon as they look at your page, they aren't going to reach out. Your headline should summarize who you are as a professional. For example, if you specialize in WordPress, your headline should read "WordPress Web Designer." This is where you want to be specific, as it will make you stand out from the more vague headlines. Then, in your summary, you can jump more in-depth about who you are.

2. Use A Good Picture

Your LinkedIn is not your Facebook. Blurry selfies are not the way to go with LinkedIn. You want to use a clear, professional looking photo. It's a good idea to look in your photo how you would when going to a job interview. It might even be a good idea to have a photo taken professionally for this purpose. Your profile photo is one of the first things a recruiter will see so if it screams "unprofessional" you might not hear from that recruiter again.

3. Utilize Keywords

A recruiter can't contact you if they can't find you. Research keywords related to your specialty and find ways to organically incorporate them into your profile. Don't overload it and have these words appear unnaturally, it will make you look bad. Instead, use keywords in the right spots and you'll pop up in more search results.

We're a high-performance coaching company that can help you utilize your LinkedIn profile and teach you other tips that will take your job search to the next level.